The California Association of REALTORS® (C.A.R.), has prepared the following New Member Orientation materials to help educate your new members on the importance of REALTOR® Action Fund (RAF).  All New Member Orientation must have one of the items that are marked with an * to be in compliance.  You do not need all three, please choose the one that fits for your local Association.

RAF Video: This video was designed specifically for new member orientation.  C.A.R. created a short, but concise video that can be shared to explain the importance of REALTOR Action Fund (RAF) and it provides a great opportunity when it is done to make the “ask” and provide some local issues that benefited from RAF funds.

RAF Pledge Cards for New Member Orientation Deposits:  Many local associations ask for a “$20 deposit” to reserve a spot to attend New Member Orientation.  After you show the RAF Video, it the opportunity to ask the member if they would like their $20 deposit to be used as their first RAF Contribution.  If the member says yes, please have them complete this form.  For more information on this, please contact C.A.R. staff, Lisa Edwards at [email protected]. 

RAF Pledge Card:  This pledge card does not ask for any type of credit card information, it is simply a “pledge card” for the new member to complete and then someone from the local association will follow up to collect the funds.

PAC Recognition Policy: This new policy provides the structure, as well as the flexibility for local associations to recognize their REALTOR® Action Fund (RAF) contributors in a fair and reasonable manner.  The policy allows a local Association to use up to 10% of the total voluntary RAF contributions raised in the prior year, so for 2021, the locals would use their 2020 data.  Have fun, be creative, and remember to spend wisely!        

                                              

PAC One-Third Fundraising Policy: To follow the 1/3 rule, you must raise three times the fair market value of the fundraising event. 

Together we can successfully educate and encourage REALTORS® to contribute in the REALTOR® Action Fund.  The RAF TOOLBOX GUIDE is designed to provide you with a step by step guide to fundraising, including collateral materials you need to educate and inform your members on the importance of the REALTOR® Action Fund. 

The REALTOR® Party of California (RPC) leadership is excited to provide the following materials to assist you in fundraising and educating your members on the importance of REALTOR® Action Fund. Simply complete one of the fundraising applications and C.A.R. RAF staff will create your distribution flyer.

Sweepstakes Application:  As they say, timing is everything! A sweepstakes contest combined with the dues’ billing cycle is a great-and easy- way to provide REALTORS® an incentive to invest in RAF. 

Office to Office or Committee vs Committee Contest Application:   Challenge your offices or committees to compete against one another in a race to see which office or committee can raise the most voluntary investments or highest percentage.

  

RAF-O-Meter: - Create this great visual for tracking your success.  The poster size is 24x36! 

 

In-Person Event Application: Invite members for a special event that supports and raises voluntary investments to RAF.  

Phone Banking Kit: Phone banks can be a fun activity. Phone Banking allows members immediate contact, providing a greater opportunity to secure a voluntary contribution.  

Add on Fundraiser Application: Have an existing annual special event? Add a RAF fundraiser component to the event by using an add-on fundraiser at your local AOR. 

RAF Recognition Event Award Application: Use this to create an event or provide a commemorative award to RAF contributors.  As a reminder, the policy allows a local Association to use up to 10% of the total voluntary RAF contributions raised in the prior year.